Rocket eight lessons to secure infinite growth
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew i...
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| Otros Autores: | , , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629869006719 |
Tabla de Contenidos:
- Introduction : cultivate the apostles to become a beloved, iconic brand
- Chapter one : Don't ask your customers what they want (because they don't know until you show them)
- Chapter two : Woo your biggest fans (because they're absolutely worth it)
- Chapter three : Always welcome your customer's scorn (because you'll come back stronger)
- Chapter four : Looks do count (because people really do judge a book by its cover)
- Chapter five : Transform your employers into passionate disciples (because love is truly infectious)
- Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing)
- Chapter seven : Take giant leaps (because you're not going to win with timid steps)
- Chapter eight : find out what schismogenesis means (because it will save your relationships)
- Epliogue : tools, techniques, challenges, and words of advice
- Final words of advice : so what does it take to build a great brand?
