SEO for dummies
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this...
| Autor Corporativo: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ:
Wiley
c2016.
Hoboken, New Jersey : 2016. |
| Edición: | 6th ed |
| Colección: | --For dummies.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629849506719 |
Tabla de Contenidos:
- ""Title Page""; ""Table of Contents""; ""Introduction""; ""About This Book""; ""Foolish Assumptions""; ""Icons Used in This Book""; ""Beyond the Book""; ""Part I: Getting Started with SEO""; ""Chapter 1: Surveying the Search Engine Landscape""; ""Investigating Search Engines and Directories""; ""Where Do People Search?""; ""Search Engine Magic""; ""Gathering Your Tools""; ""Chapter 2: Search Results, Deconstructed""; ""The Big Two: Organic and PPC""; ""Looking at Local Results""; ""Checking Out Shopping Results""; ""Staying Current with News Results""; ""Viewing Video and Image Results""
- ""Getting Friendly with Social Results""""Collecting Bits n' Pieces""; ""Chapter 3: Your One-Hour, Search Engine-Friendly Web Site Makeover""; ""Is Your Site Indexed?""; ""Taking Action If You're Not Listed""; ""Picking Good Keywords""; ""Examining Your Pages""; ""Getting Your Site Indexed""; ""Chapter 4: Beating the Competition - Planning a Powerful Search Engine Strategy""; ""Don't Trust Your Web Designer""; ""Understanding the Limitations""; ""Eyeing the Competition""; ""Going Beyond Getting to #1""; ""Controlling Search Engine Variables""; ""Determining Your Plan of Attack""
- ""Look Away a Few Minutes""""Two Things to Remember""; ""Chapter 5: Making Your Site Useful and Visible""; ""Learning from Amazon""; ""Revealing the Secret But Essential Rule of Web Success""; ""Making Your Site Work Well""; ""Panda - Google Endorses Good Design""; ""Keep It Fresh (Perhaps)""; ""Part II: Building Search Engine-Friendly Sites""; ""Chapter 6: Picking Powerful Keywords""; ""Understanding the Importance of Keywords""; ""Thinking Like Your Prey""; ""Starting Your Keyword Analysis""; ""Using a Keyword Tool""; ""Choosing Your Keywords""
- ""Chapter 7: Creating Pages That Search Engines Love""""Preparing Your Site""; ""Seeing Through a Search Engine's Eyes""; ""Understanding Keyword Concepts""; ""Creating Your Web Pages""; ""Chapter 8: Using Structured Data Markup""; ""Creating Rich Snippets""; ""Pick Your Data Format""; ""Providing Knowledge Graph Information""; ""Getting Help""; ""Chapter 9: Avoiding Things That Search Engines Hate""; ""Dealing with Frames""; ""The HTML Nitty-Gritty of Frames""; ""Handling iframes""; ""Fixing Invisible Navigation Systems""; ""Flush the Flash Animation""
- ""Waiting for Silverlight (to Disappear)""""Avoiding Embedded Text in Images""; ""Reducing the Clutter in Your Web Pages""; ""Managing Dynamic Web Pages""; ""Using Session IDs in URLs""; ""Fixing Bits and Pieces""; ""Chapter 10: Dirty Deeds, Done Dirt Cheap""; ""Tricking Search Engines""; ""Concrete Shoes, Cyanide, TNT - An Arsenal for Dirty Deeds""; ""Doorway and Information Pages""; ""Using Redirects and Cloaking""; ""Tricks Versus Strategies""; ""Link Tricks""; ""Paying the Ultimate Penalty""; ""Chapter 11: Bulking Up Your Site - Competing with Content""; ""Creating Content Three Ways""
- ""Writing Your Own Stuff""
