Strategic winery tourism and management building competitive winery tourism and winery management strategy
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Toronto :
Apple Academic Press
[2016]
|
| Edición: | 1st ed |
| Colección: | Advances in hospitality and tourism book series.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629844306719 |
Tabla de Contenidos:
- 1. The business of wine / Anisya Thomas Fritz
- 2. Wine tourism strategy making : a model for planning and implementation / Robert J. Harrington and Michael C. Ottenbacher
- 3. Strategic winery management and tourism : value-added offerings and strategies beyond product centrism / Dr. Marc Dressler
- 4. Wine versus weddings : wine tourism in the emerging North Carolina wine industry / Ian M. Taplin and Minh-Trang Thi Nguyen
- 5. Wine tourism in Bordeaux / Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora
- 6. Emerging issues in wine tourism / Liz Thach
- 7. Winery tourism in China / Jinlin Zhao
- 8. Analyzing the effects of short- and long-term customer relationship on the wine customer lifetime value / Michael R. Santos and Vincent Richman
- 9. Designing for sales : winery design and the visitor experience / Douglas Thornley
- 10. Using ANNs to determine place evoked affective consumer reactions in wine tourism / Albert Stockl, Wolfram Rinke, and Andreas Eisingerich
- 11. Effective winery tasting room management / Stephanie Friedman
- 12. Service quality, brand loyalty, and wine tourism / Melissa A. Van Hyfte
- 13. Exploring an effective winery revenue management strategy / Kyuho Lee
- 14. Financial ratio and valuation analyses of Constellation Brands Incorporated : a case study / Michael R. Santos and Vincent Richman
- 15. The rise of wine education in mainland China : a first-hand account and analysis / Edward Ragg.
