Doing good by doing good why creating shared value is the key to powering business growth and innovation
Bring the heart of your company into the community with effective CSR Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws u...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld, Australia :
Wiley
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629835706719 |
Tabla de Contenidos:
- Doing Good by Doing Good; Contents; Acknowledgements; Preface; Introduction: Clarity comes with action; Shared value; Who should read this book?; The message; Dreamers of the day; chapter 1 Is there a better way?; A paradigm shift; The traditional approach; Missed opportunities; A way forward; Constraints on the charity sector; Two different rule books; Compensation; Advertising and marketing; Tolerance of risk; Time; Capital; A need for balance; chapter 2 How to engage; Entering the for-purpose sector; Consider why; Define the strategy; Consider your give; Channels of engagement; Donations
- Workplace givingFundraising events; Further strategies; chapter 3 Business benefits of engagement; Measurable returns: expect them and demand them; A simple model of business benefits; Employee attraction; Staff retention; Employee engagement; Customer loyalty; Brand enhancement/differentiation; New markets; chapter 4 Small business: the multiplier effect; WordStorm: the value of in-kind support; Churchill Education: connecting through shared personal values; chapter 5 Medium-sized business: aligning values and purpose; Jellis Craig: a multilayered approach
- Narta: a focused, long-term commitmentchapter 6 Large business: strategic investment; Optus: an integrated shared value model; Unilever Global: driving sustainability for business advantage; TOMS: the genius of a simple model; chapter 7 The Origin story; Shared value at work - the Origin way; The situation; The challenge; The opportunity; Assessing and addressing community needs; Ostwald Bros - a contracting partner; Constraints on measuring and reporting; The Origin Foundation; chapter 8 Charity taking the lead; Strategic development; It's a crowded marketplace; Make it easier to say yes
- How does charity take the lead on this?Leveraging the CSR investment; chapter 9 Journey to shared value; Changing the operating model; Winning companies contribute; Shared value requires change; The CSR participation continuum; Prompters; Adopters; Integrators; Shared value and innovation; The critics of shared value; chapter 10 Measuring and reporting; Benchmarking and measuring; Reporting indices; Global Reporting Initiative (GRI); Corporate Responsibility Index (CR Index); Dow Jones Sustainability Indices (DJSI); ISO 26000 Social Responsibility; How and what to report; Voluntary reporting
- Compulsory reportingchapter 11 Value of shared experiences; Hands Across the Water; OzHarvest; Humpty Dumpty Foundation; chapter 12 Selecting a charity partner; The guiding principles; Charity must be a deductible gift recipient (DGR); Location of the charity; Access to audited annual financial accounts; Get clear on the charity's business and/or strategic plan; Percentage of funds spent by a charity partner on administration and fundraising; The charity has in place a sound board of directors; Allocation of funds to a specific project; Opportunity to engage with the charity partner
- Term of commitment/review
