Marketing above the noise achieve strategic advantage with marketing that matters
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. T...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge
2016.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629833406719 |
