Reframe the marketplace the total market approach to reaching the new majority
"Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME:...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2015.
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| Edición: | 1 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629828606719 |
Tabla de Contenidos:
- Machine generated contents note: Chapter 1 Separate but Equal Chapter 2 The Source of Growth: The Underserved Consumer Chapter 3 What's Wrong with General Market and Multicultural Marketing? Chapter 4 Tales from the Front: Companies Trying to Get It Right Chapter 5 Experimenting with the Total Market Approach Chapter 6 Step One: New Majority Readiness: The Organization Assessment Chapter 7 Step Two: Structuring Your Organization Chapter 8 Step Three: Rethinking Your Customers Chapter 9 Step Four: Designing the Right Customer Experience Chapter 10 Step Five: Using Big Data to Measure Total Market Enterprise™ Results Chapter 11 What Happens in 2040 When Minorities Are the Majority? Chapter 12 Implementing the Total Market Approach Around the World Index .
