Selling above and below the line convince the C-suite : win over management : secure the sale
Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspecti...
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM
2015.
|
| Edition: | First edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629821306719 |
| Summary: | Cost, service, functionality-good salespeople know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals that appeal to both achieve spectacular results. Expert sales trainer Skip Miller shows how to simultaneously sell the technical and financial fit of any product or service-and seal the deal. |
|---|---|
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (268 p.) |
| ISBN: | 9780814434840 |
