Right-time experiences driving revenue with mobile and big data
"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2014.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629816206719 |
Tabla de Contenidos:
- Right-Time Experiences: Driving Revenue with Mobile and Big Data
- Contents
- Preface
- Acknowledgments
- Part I: Adapt or Fail
- Chapter 1: The Future Is Here
- We Are Living in a Connected World
- A Computer in Every Pocket
- Smartphones: The Twenty-First-Century Swiss Army Knife
- Talking Devices Make Businesses and Consumers Smarter
- Is There an App for That?
- Cloud Computing Enables New Entrants and Business Models
- Cloud Computing Lowers Market Barriers
- New Pricing, Marketing, and Distribution Models Emerge
- SaaS Shakes Up the Business Applications Market
- SaaS Helps Apps Go Mobile
- Mobile and Social Change Engagement
- Social, Mobile, and IoT Create Big Data
- Delivering New Experiences
- Summary
- Notes
- Chapter 2: Marching Backwards into the Future
- Three Issues Stall Change
- Denial and Unwillingness to Take Action
- Lack of Direction Stalls Action
- Fear of External Risks Stalls Change
- Finding Your Blind Spots
- Three Common Blind Spots
- Taming the Beast of External Risks
- Problems of Privacy
- Three Ways to Minimize Privacy Concerns
- Problems of Security and Compliance
- Summary
- Notes
- Part II: Why Right-Time Experiences Are Key
- Chapter 3: New Realities Demand New Right-Time Experiences
- Contextual Computing Leads to Insight
- Location
- Time
- Current Process and Action
- Device Type, Device State, and Presence
- Social and Behavioral
- Environmental Conditions
- Roles and Social Relationships
- Motion
- Context Matters
- Adaptive Makes Interactions Personal
- Predictive and Prescriptive Experiences Anticipate Behavior
- Predictive Experiences Offer Advice and Action (Prescription)
- Connected Makes Interactions Actionable
- Hertz Drives RTEs
- Right-Time Experiences Don't Happen Overnight
- The 3 Cs of Right-Time Experience
- Summary
- Notes.
- Chapter 4: Communications in a Right-Time Experience
- Communications Move from Generic to Contextual
- New Devices Change Communications Opportunities
- What Happens When Things Talk?
- Adding Digital Data to the Physical World
- From Personal Digital Assistants to Personal Concierges
- Contextual Communications That Integrate Motion, Location, Social, and Other Data
- Communications Builds a Bridge to Commerce
- Right-Time Communications Drive Engagement
- Communications Isn't Just About Ads
- Location and Personal Points of Interest Drive Relevancy
- Target Time, Location, and Previous Behavior Change Communications
- The New Fan Experience
- Build a Better Team and Increase Competitiveness with Right-Time Communications
- Let Customers Drive the Conversation
- Improve the Quality of Civic Life
- Use IoT and Mobile to Drive Efficiencies
- IOT Keeps the Trains on Time
- Summary
- Notes
- Chapter 5: Care in a Right-Time Experience
- Mobile Extends Options and Information to Everyone
- Closing the Deal Faster
- Enhance and Transform Customer Care Experiences
- Putting The People Back In Care
- Making Travel Easier with Mobile
- Merging Wearables and Data to Transform Care
- Using IoT to Improve the Employee and Customer Experience
- Transform the Organization with New Options
- Curing Cancer with Cognitive Computing
- Big Data and Mobile Deliver Predictive Knowledge
- Respond to Problems and Opportunities in Real Time
- Summary
- Notes
- Chapter 6: Commerce in a Right-Time Experience
- Mobile and Context Change Commerce
- Reach and Engage Consumers Wherever They Are
- Move from Generic to Targeted Experiences
- Changing the Game with Contextual Pricing
- Use Partnerships and Mobile to Drive Sales
- RTEs Change B2B Commerce
- Eliminating Paper
- After Eliminating Paper, Add Context.
- Increase Efficiencies and Improve Company Data
- The Role of Big Data in Commerce
- Big Data Adds Better Information to Speed
- Add Big Data and Indoor Location to Improve Sales
- Summary
- Notes
- Part III: How to Prepare for Change
- Chapter 7: Evolve to Right-Time Experiences in Three Phases
- Define a Mobile-Enablement Strategy
- Define the Business Requirements
- Define What Should Be Mobile-Enabled
- Prioritize the Apps and Workflows
- Update Systems to Embrace New Technologies
- Make It Easy to Use
- Create Portable Business Services
- Evolve to a Mobile-Enabled RTE Business
- Phase 1
- Phase 2
- Phase 3
- Summary
- Notes
- Chapter 8: Understanding the Components of the Technical Plan: Mobility
- What's Part of the Plan?
- Enterprise Mobility Management
- Four Questions to Evaluate Mobile Management
- Building Mobile-First Applications
- How Much Does It Cost?
- Palador's Application Cost Estimate Framework
- Mock-Up
- Use Cases
- App Codification
- Project Management
- Testing
- Deployment
- Buffering
- Final Thoughts
- Summary
- Notes
- Chapter 9: Understanding the Components of the Technical Plan: Big Data
- How Big Data Helps Deliver Better Outcomes
- The Business Case for Big Data
- The Challenge of Big Data
- Making Big Data Useful
- Big Data and the 4 Vs
- Big Data Platforms to the Rescue
- Big Data Platforms and Traditional Databases Are Complementary
- The Right Tool for the Job
- Build versus Buy
- Big Data Is About People and Tools
- Analytic Models
- Understand Data Isn't Perfect
- What's Your Role?
- Summary
- Notes
- Chapter 10: Engage and Empower Employees
- Use Mobile, Social, and Big Data to Recruit
- Make Recruiting Mobile and Social
- Use Big Data to Improve Hiring and Retention
- Use Collaboration Tools to Streamline Hiring and Onboarding
- Build a Training Plan.
- Engage Employees with Games
- Get IT on Board and Drive Change
- Be Open to Creating New Roles or Expanding Roles
- Role of a Chief Digital or Technology Officer
- Aligning IT and the Business with a Mobile Center of Excellence
- Summary
- Notes
- Chapter 11: Closing Thoughts
- About the Author
- Index
- End User License Agreement.
