Persuade using the seven drivers of motivation to master influence and persuasion

"Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the pe...

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Detalles Bibliográficos
Otros Autores: Hesketh, Philip, author (author), Davis, Kathy, (Illustrator), cover designer (cover designer)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, England : Capstone 2016.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629780006719
Tabla de Contenidos:
  • Intro
  • Epigraph
  • Title page
  • Copyright
  • Introduction: Our seven psychological 'drivers'
  • 1 Curiosity and the importance of having something to look forward to
  • 2 Why keeping an open mind will help you to understand others
  • 3 Using the 'Bubble Reputation' to improve how others see you
  • 4 How fleeting attraction and perceived similarity can change 'no' to 'yes'
  • 5 The single most persuasive expression you can ever use
  • 6 How to worm your way into a group's affections and influence them
  • 7 The 'chameleon effect' and how to use body language to your advantage
  • 8 How your behaviours dictate either successful long-term partnerships - Or relationships heading for disaster
  • 9 Why persistence pays when asking for a favour
  • 10 The power of belief and the 'illusory correlation'
  • 11 The anchor effect, the drive we have for 'more' and how to improve your negotiating skills
  • 12 The seven things you need to know to improve your communication
  • 13 The truth about money and motivation
  • Conclusion: Our seven psychological 'drivers' and the pursuit of happiness
  • Drivers 1, 2 and 3: The need to be loved, to be important and to belong
  • Drivers 4 and 5: The need to believe and the need for a balance of certainty and uncertainty
  • Driver 6: The need for 'a place'
  • Driver 7: The need for growth and improvement
  • The top 50 questions for you to master influence and persuasion
  • About the author
  • Index
  • Advert
  • EULA.