Return on influence the revolutionary power of Klout, social scoring, and influence marketing
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
[2012]
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629762106719 |
Tabla de Contenidos:
- The rise of the citizen influencer
- Igniting epidemics
- The new rules of online influence
- Social proof and reciprocity
- Content : the seventh weapon
- Personal influence : the marketer's holy grail
- Klout and the evolution of influence marketing
- Controversy and turmoil
- The business benefits of social influence
- How to increase your Klout score
- The future of social scoring
- Social influence : a personal view.
