Advertising for people who don't like advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name i...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing Ltd
2012.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629761706719 |
Tabla de Contenidos:
- 01. Hello.; 02. Fairy Tales for Trend Spotters.; 03. Why Now (Part 2). ; 04. A Brief History of Selling Stuff (According to KesselsKramer).; 05. KesselsKramer (A Guide for Those Who've Never Heard of Us).; 06. Death to a Bunch of Other People.; 07. The Triumph of Small.; 08. Small is Human.; 09. KesselsKramer is Wrong.; 10. KK Outlet.; 11. Liberation Through DIY.; 12. Interview with Erik Kessels.; 13. Advertising from the Outside: Interview with Stefan Sagmeister.; 14. Alex Bogusky's Remora on the Underbelly of Capitalism.; 15. Anthony Burrill in PIctures.
- 16. Hans Aarsman's History of the Present.17. Mark Fenske on Teaching Advertising like Aristotle. ; 18. Where Did All the Rebels Go? Interviews with Steve Henry.; 19. The Laws of Creativity and How to Mess With Them.; 20. Goodbye.
