The viral video manifesto : why everything you know is wrong and how to do what really works

The viral video manifesto why everything you know is wrong and how to do what really works

Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, c...

Descripción completa

Detalles Bibliográficos
Otros Autores: Voltz, Stephen, author (author), Grobe, Fritz, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2013]
Edición:1st edition
Materias:
Viral marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629754306719
Tabla de Contenidos:
  • Intro
  • Contents
  • IntroductIon: Creating a Virus
  • Chapter 1 Everything You Know Is Wrong
  • Chapter 2 The Most Important Idea in This Book
  • Rule One: Be True
  • Chapter 3 Show Me Something Real
  • Chapter 4 Just Press Record and Do It
  • Chapter 5 I Am the Camera. Take Me There.
  • Chapter 6 For Marketers: Be Honest
  • Rule Two: Don't Waste My Time
  • Chapter 7 Nothing but the Money Shots
  • Chapter 8 Don't Tell Me a Story
  • Chapter 9 For Marketers: No #&@ing Product Shots
  • Rule Three: Be Unforgettable
  • Chapter 10 Do Something Different
  • Chapter 11 Own It
  • Chapter 12 Capture a Unique Moment
  • Chapter 13 For Marketers: Be Bold Enough to Be Unforgettable
  • Rule Four: Ultimately, It's All About Humanity
  • Chapter 14 Give Me the Thrill of Victory and the Agony of Defeat
  • Chapter 15 Show Humanity, Not Perfection
  • Chapter 16 For Marketers: Let Your Brand Be Human
  • Your Secret Weapon: Music
  • Final Words: Start Your Own Epidemic
  • Case Studies: The Four Rules in Action
  • [1] Daft Hands: Harder, Better, Faster, Stronger
  • [2] A Dramatic Surprise on a Quiet Square
  • [3] The Little Girl Giant
  • [4] Dude Transports 22 Bricks on His Head
  • [5] The T-Mobile Welcome Back
  • [6] Lachen in der U-Bahn (Laughing in the Subway)
  • [7] Time-Lapse Comparison: Skyscrapers, Jigsaw Puzzles, and Noah Kalina
  • [8] "Torn," by David Armand and Natalie Imbruglia
  • [9] Kony 2012
  • [10] Old Spice / The Man Your Man Could Smell Like
  • Notes
  • List of Videos
  • Acknowledgments
  • Index.

Ejemplares similares