Evergreen cultivate the enduring customer loyalty that keeps your business thriving
All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profita...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, New York :
American Management Association
2015.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629747406719 |
| Summary: | All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (305 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814434444 |
