How 30 great ads were made from idea to campaign
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but also for anyone who is curious about this creative process.Technical information on how the ads were develo...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing
2012.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629729106719 |
Tabla de Contenidos:
- How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World
- 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul - In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements
