Inbound marketing for dummies
Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing tec...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
For Dummies
2015.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629720306719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond This Book; Where to Go from Here; Part I Getting Started with Inbound Marketing; Chapter 1 What Is Inbound Marketing, Anyway?; Knowing the Basics of Inbound Marketing; Understanding Inbound as a Philosophy and as a Marketing System; Inbound as a philosophy; Inbound marketing as a system of attraction and conversion; Learning Why Inbound Marketing Is Important to Your Organization; Exploring the Benefits of Inbound Marketing
- Strategizing Business SolutionsStarting with a Strategic Inbound Plan; Understanding the benefits of a strategic inbound plan; Knowing the Components of Your Strategic Inbound Plan; Setting goals and objectives based on your baseline assessment; Developing your attraction and conversion plan; Establishing inbound analytics; Formulating your opportunity analysis; Creating content strategy; Building Your Strategic Inbound Plan; Using your assessment to prioritize initiatives; Identifying tactical tools to activate success; Mapping future success today; Remapping success along the way
- Things You Can Do Now
