APA (7th ed.) Citation

Light, L., & Kiddon, J. (2015). New brand leadership: Managing at the intersection of globalization, localization, and personalization (1st edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Light, Larry, and Joan Kiddon. New Brand Leadership: Managing at the Intersection of Globalization, Localization, and Personalization. 1st edition. Old Tappan, New Jersey: Pearson Education, 2015.

MLA (9th ed.) Citation

Light, Larry, and Joan Kiddon. New Brand Leadership: Managing at the Intersection of Globalization, Localization, and Personalization. 1st edition. Pearson Education, 2015.