Commercializing Innovation Turning Technology Breakthroughs into Products
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the t...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress
2015.
|
| Edición: | 1st ed. 2015. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629701406719 |
Tabla de Contenidos:
- Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Technology Commercialization; Waypoints in Innovative Commercialization; W. Edwards Deming and Innovative Change; Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges; Lexus vs. Ford; Enter Innovation; Innovation Practitioners; Apple's Innovative Culture; The Bose Corporation; Curt Carlson: The SRI Approach; Innovative Thinking: Clayton Christensen; IDEO: Innovation in Design and Consulting; Innovation at Foundations; The Pattern Emerges; Summary; Chapter 2: The Commercialization Model
- So Why a Model?A Model for Commercialization; Sources of Ideas; Opportunity Recognition; The Role of Intuition; A Disciplined Approach; Is It Real? The Role of Feasibility Analysis; Going to Market; The Project Plan; Does this Relate to Commercialization?-A Summary; Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? ; Sources of Ideas; Licensing; Patent Law; A Proprietary Alternative to Patents; IP and Innovation Commercialization; Operational Questions about IP; R&D: Beyond IP Strategy; R&D Strategy; R&D: Question the Viability; Extending the Product or Market
- Some Questioning Thoughts: Product Extension Food for ThoughtJoining and Buying: The Role of Mergers and Acquisitions (M&As); The M&A Alternative: Questions; Invention/"Other"; Nurturing the Inventive Process; The World of Ideas: Summary; Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition; Opportunity Recognition, the First Gate; Distillation; Multiple Funnels; Expectations; Chapter 5: Feasibility Analysis; Classical Perspective ; The Elements ; Economic Considerations; Technical Considerations ; Operational Considerations ; Risk: Considerations; Legal Risk
- Going to Market Why Marketing: A Summary; Chapter 8: The Numbers; The Internal Space ; The Internal Balance; Budgeting; Revenue ; Those Ratios ; Some Are "Fixed"; The Results ; Modeling This; The Outside View; Summing Up; Chapter 9: Organizational Dynamics; Getting Organized; The Legal Structure; The Mechanics; The Functional Option; Product-Based Organizations; Other Approaches; Moving Forward; Finding, Motivating, and Keeping Talent; Balanced Metrics; Creating the Environment; Summing Up; Chapter 10: ROI: Does It Make Sense?; Early Stage Capital; Angel Investing
- Institutional Investing, the Venture Business
