Sales presentations for dummies
Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the tr...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2015.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629680506719 |
Tabla de Contenidos:
- ""Title Page""; ""Table of Contents""; ""Introduction""; ""About This Book""; ""Foolish Assumptions""; ""Icons Used in This Book""; ""Beyond the Book""; ""Where to Go from Here""; ""Part I: Getting Started with Sales Presentations""; ""Chapter 1: Embracing the Future of Sales Presentations""; ""Understanding What an Effective Presentation Can Do""; ""Planning a Killer Presentation""; ""Devoting the Necessary Preparation""; ""Dealing with Potential Problems""; ""Preparing for Special Presentations""; ""Chapter 2: Discovering What You Need to Know Before You Begin""
- ""Evaluating the Presentation Opportunity""""Determining the Nine Things You Need to Know""; ""Getting the Information You Need""; ""Creating a Presentation Plan Checklist""; ""Chapter 3: Tailoring Your Value Proposition to Fit Your Audience""; ""Understanding Why Value Is King""; ""Developing a Value Proposition""; ""Applying Insights to Determine Value""; ""Prioritizing Benefits to Structure Your Presentation""; ""Recognizing Value and Benefits by Decision-Maker Type""; ""Part II: Building a Blockbuster Presentation""; ""Chapter 4: Structuring a Persuasive Presentation""
- ""Understanding How Your Audience Thinks""""Building a Persuasive Structure: The Key Parts to Your Presentation""; ""Framing Your Presentation through Theme""; ""Putting Together a Persuasive Presentation in Ten Steps""; ""Chapter 5: Unleashing the Power of a Strong Opening""; ""Understanding the Importance of the First Minute""; ""Identifying the Qualities of an Effective Opening""; ""Knowing the Building Blocks to Create a Strong Opening""; ""Making Your One Thing Sticky""; ""Developing an Attention-Grabbing Hook""; ""Keeping Track of Some Key Do's and Don'ts for Openings""
- ""Chapter 6: Ratcheting Up the Tension as You Build Your Case""""Defining the Elements of a Persuasive Case""; ""Developing Customer-Focused Topics: Focus on Value""; ""Chapter 7: Creating Closings That Make Your Prospect Take Action""; ""Prioritizing the Mighty Closing""; ""Defining the Key Elements of a Persuasive Closing""; ""Avoiding Cliché Closings""; ""Delivering an Encore Inspiring Closing:""; ""Providing the Right Leave-Behind""; ""Chapter 8: Crafting Your Agenda, Intro, and Company Overview""; ""Maintaining Attention during Transitional Sections""
- ""Letting Your Audience Know Where You're Going: Your Agenda""""Building Credibility with Your Introduction""; ""Reimagining the Company Overview""; ""Chapter 9: Designing a Winning Presentation""; ""Figuring Out What Presentation Materials to Use""; ""Weighing In on Presentation Software for Your Slides""; ""Determining Slide Content""; ""Following the Ten Rules of Visual Presentations""; ""Picking the Best Graphics""; ""Turning Video Into An Asset""; ""Using Animation to Create Movement""; ""Part III: Delivering an Impactful Presentation""
- ""Chapter 10: The Presenter's 3 Cs: Credibility, Connection, and Confidence""
