Secrets of online entrepreneurs how Australia's online mavericks, innovators and disruptors built their businesses ... and how you can too
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Queensland :
Wiley
2015.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629665906719 |
Tabla de Contenidos:
- Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses . . . And How You Can Too; Contents; Acknowledgements; Foreword; The Author's Story; Preface; Introduction; CHAPTER One Purpose; What's your vision?; What do you want? Easy to ask. Hard to answer; Key questions to consider before setting up your online business; What's the best business model for you?; Passion or profit: what should you follow?; Sell what people want: 'go for the cash'; Which path should you take?; Passion pursuers; Profit players
- Work out what problem you are solvingAre all the good ideas gone?; Should you start with the end in mind?; What business are you in?; We're all in the data business; Don't give up your day job - or should you?; What to expect when you're expecting success; Challenges starting out; What's next?; CHAPTER Two People; What do all great online entrepreneurs have in common?; 'It's easy for them'; The 5 personal qualities of all successful online entrepreneurs; 1. Reframe failure; 2. Do what others don't, won't or can't; 3. Know your story and mission; 4. Know how to delegate
- 5. Have depth of visionWhat's next?; CHAPTER Three Planning; Want an online business but can't get started?; What's stopping you from getting started?; A helpful hint on how to get your online business started; How to research your idea to assess the demand; Test your idea: share and talk; Get it up and running!; Find a product or service to sell; How to get your online business up and running without leaving full-time work; Get good at completion; Avoid the pursuit of perfection; Keep up; What's next?; CHAPTER Four Profit; The online gold rush; What business model will you choose?
- What's easier to sell: a tangible product or an intangible service?Do you want to sell designer fashion or do you want to teach people how be a fashion designer?; Online products vs online services: what's easier to sell?; How to turn any product or service into an information product; For those who sell services; For those who sell products; Darren Rowse on how to monetise a blog; If you want to make serious money online, build a bridge; Pricing for profit; Do I have to be the cheapest to succeed online?; Measure twice, cut once; Working with investors; What's next?; CHAPTER Five Positioning
- The trust quotient: would you buy from you?The Zero Moment of Truth and how to influence it; How to build trust and minimise risk; Nine ways to increase your trust quotient; The power of awards: 800 000 reasons to apply for them; Social media and why people don't trust advertising anymore; Why PR now works better than paid advertising; The devil is in the detail: why contact details are so important; Photos and product descriptions; 'Borrowing' other company's logos: the fast-track method for building trust; When the best service is no customer service at all; Money-back guarantee
- What's next?
