Professional photography the new global landscape explained
"Professional Photography: The New Global Landscape Explained By Grant Scott Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photograph...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. :
Focal Press
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629619206719 |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Introduction; Chapter 1 The New Global Landscape; How and Why Is The New Landscape Being Formed?; The Image Has Always Been Both Moving and Still; The Global Digital Community; What Is The DNA of The Twenty-First Century Professional Photographer?; Chapter 2 The New Commercial Environment; All Genres of Professional Photography Are Commercial; The Global Brand and The Client; A New Approach to Publishing and Editorial Content; How to Respond to The New World of Publishing; Brands, Virals, and The New Way of Selling
- How to Respond to The New World of AdvertisingContemporary Photography Is Contemporary Art; How to Respond to The New World of Contemporary Art Photography; Global Photojournalism: The Rise of User Generated Content and The Citizen Journalist; How to Respond to The New World of Photojournalism, Social Documentary, and Street Photography; The Moving Image Is Here to Stay and This Is Why; How to Respond to The Moving Image; Who Are The New Commissioners?; Dealing with The Inexperienced Commissioner; The Essential Commission Questions to Ask; Chapter 3 Getting On-Track Online
- Your Website Is Your Shop WindowYour Website Is Your Foundation; The Essential Considerations When Building A Website; To Blog or Not to Blog, That is The Question; The Blogging No-Nos; To Use Social Media You Need to Be A Social Being; Beyond Facebook and Twitter; Digital Etiquette; The Art of Sending An E-Mail; In It to Win It: Competitions and Festivals; Your Personal Digital Network; Chapter 4 The Power of the Personal Project; Photo Sketching; The Emotional Project; The Intellectual Project; The Personal Project: Books and Exhibitions; The Golden Age of Publishing: The Photo Book
- The Art of ExhibitingPersonal Projects Versus Income; How to Create A Successful Personal Project; Chapter 5 The Value of the Image Reconsidered; The New World of Copyright; Protect Your Images Online; Creative Commons; New Ways of Funding; Taking Stock; Syndicating Your Images; The Return of The Artifact; How to Engage with The Concept of The Photographic Artifact; Chapter 6 The Importance of the Moving Image; What Is ""Moving Image""?; Making Movies; Commercial Destinations for The Moving Image; The Moving Image Revolution; It's Time to Invest; The Soundscape; How to Begin Capturing Audio
- Avoiding The Clichés, Being Realistic, and Delivering The GoodsPricing The Moving Image; Formats and Delivery; Chapter 7 Taking Control of Your Professional Practice; Constructing Your Own Landscape; Define Your Photographic DNA; Who Am I? And What Do I Know?; You Need A Photographic Map and Compass; Define Your Architecture; New Buildings; What Defines A Professional Photographer?; New Communities and Who Do I Know?; The Loneliness of The Long Distance Professional Photographer; New Possibilities; New Economies; Requirements and Expectations; A New Compass
- Appendix: The New Landscape Community Online
