The definitive guide to marketing analytics and metrics (collection)

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll...

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Detalles Bibliográficos
Otros Autores:	Brea, Cesar A., author (author), Brea, Cesar A. (-), Venkatesan, Rajkumar, Farris, Paul, Wilcox, Ronald T.
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Upper Saddle River, New Jersey : FTPress Delivers 2014.
Edición:	1st edition
Materias:	Market segmentation. Revenue management. Consumer profiling > Research. Marketing research. Marketing > Mathematical models.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629612206719

Tabla de Contenidos:

Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Ceasr A. Brea
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Marketing metrics : the definitive guide to measuring marketing performance (2nd ed.) / Paul W. Farris ... [et al.].

The definitive guide to marketing analytics and metrics (collection)

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