The definitive guide to marketing analytics and metrics (collection)

The definitive guide to marketing analytics and metrics (collection)

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll...

Full description

Bibliographic Details
Other Authors: Brea, Cesar A., author (author), Brea, Cesar A. (-), Venkatesan, Rajkumar, Farris, Paul, Wilcox, Ronald T.
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FTPress Delivers 2014.
Edition:1st edition
Subjects:
Market segmentation.
Revenue management.
Consumer profiling > Research.
Marketing research.
Marketing > Mathematical models.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629612206719
Table of Contents:
  • Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Ceasr A. Brea
  • Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
  • Marketing metrics : the definitive guide to measuring marketing performance (2nd ed.) / Paul W. Farris ... [et al.].

Similar Items