Big data : using smart big data, analytics and metrics to make better decisions and improve performance

Big data using smart big data, analytics and metrics to make better decisions and improve performance

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from t...

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Detalles Bibliográficos
Otros Autores: Marr, Bernard, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, [England] : John Wiley & Sons 2015.
Edición:1st edition
Materias:
Information technology > Management.
Big data.
Management > Statistical methods.
Decision making > Statistical methods.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629605806719
Tabla de Contenidos:
  • Intro
  • BIG DATA USING SMART BIG DATA, ANALYTICS AND METRICS TO MAKE BETTER DECISIONS AND IMPROVE PERFORMANCE
  • Contents
  • Introduction: Welcome to a Smarter World
  • Smarter sport
  • Smarter health
  • Smarter homes
  • Smarter love
  • Smarter parenting
  • 1 SMARTER BUSINESS
  • Who is using Big Data?
  • How companies are using Big Data
  • Dont panic!
  • Focus to reap the rewards
  • 2 S = START WITH STRATEGY
  • Small is beautiful in a Big Data world
  • The SMART strategy board
  • The pear tree metaphor
  • SMART strategy board in action
  • Smart questions are the answer
  • SMART analytics and Google
  • Case Study: Project Oxygen
  • Key points and call to action
  • 3 M = MEASURE METRICS AND DATA
  • Types of data
  • Structured data
  • Unstructured and semi-structured data
  • Internal data
  • External data
  • Datification: The new forms of data
  • Activity data
  • Conversation data
  • Photo and video image data
  • Sensor data
  • The Internet of Things
  • The anatomy of Big Data
  • Big Data backlash
  • How to use metrics and data for strategic advantage
  • Identify your metric and data needs
  • Metrics and data in action
  • Key points and call to action
  • 4 A = APPLY ANALYTICS
  • Evolution of analytics
  • Text analytics
  • Text categorization
  • Text clustering
  • Concept extraction
  • Sentiment analysis
  • Document summarization
  • Summary
  • Speech analytics
  • Summary
  • Videoimage analytics
  • Face recognition
  • Behaviour analytics
  • Situation awareness
  • How videoimage analytics is already being used
  • The dark side
  • Combined analytics
  • Medical application of combined analytics
  • Other applications of combined analytics
  • What your 'Likes' say about you
  • Transparency
  • Always add value
  • Prediction vs. privacy
  • Do the right thing!
  • Key points and call to action
  • 5 R = REPORT RESULTS
  • Data visualization.
  • New data visualization
  • Displaying maps
  • Displaying text
  • Displaying data
  • Displaying behaviour &amp
  • emotions
  • Displaying connections
  • Endless possibilities
  • How to improve data visualization
  • Infographics
  • Beware the self-service business intelligence tools
  • The ingredients of successful data visualization and infographics
  • Management dashboards
  • Top gun for a day
  • Developing management dashboards
  • Key points and call to action
  • 6 T = TRANSFORM BUSINESS
  • Better understand and target customers
  • Improve and optimize business processes
  • Improve peoples health and well-being
  • Improve business security and reduce fraud
  • Drive business and people performance
  • Improve cities and other infrastructure
  • New business opportunities
  • Smart will transform employment too
  • Key points and call to action
  • Conclusion
  • About the Author
  • Acknowledgements
  • Index
  • EULA.

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