Getting a social media job for dummies
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should loo...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ:
John Wiley & Sons
c2015.
Hoboken, NJ : [2015] |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629576706719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I So You Want to Work in Social Media; Chapter 1 The Big Picture of Social Media Jobs; Defining Social Media; Separating social media from traditional media; Assimilating to the world of social media; Demonstrating the Value of Social Media; Soft benefits; Hard benefits; Finding an In; Internal and external jobs; Going where the jobs are; Knowing Who Does the Hiring; Being a consultant or an employee
- Respecting the platforms that you play onSpeaking natively to your audience; Domo arigato: Automating authentically; Reaching Beyond Social Media; Defining Your Social Media Talents; Establishing your voice; Refining your unique selling proposition (USP); Creating Remarkable Content; Promoting your work; Volunteering with influencers; Part II Getting Your Social Media Education; Chapter 4 Roles in Social Media Revealed; Honing Your Skills; Copywriting; Graphic design; Information technology; Marketing and sales strategy; Knowing Your Type (or Someone Else's); Community manager
- Graphical social media jobsTechnical social media jobs; Social media strategist; Chapter 5 Foundations of Social Media Education; Surfing the Learning Curve; Investigating Certification Programs; Hootsuite University; National Institute for Social Media (NISM); Getting a Degree; Going Online for Education; Attending and Participating in Conferences; Saving up to go; Prominent conferences; Getting properly prepared; Asking great questions to stand out; Hashtagging and live chats; Bushwhacking Your Own Path; Educating yourself; Asking your friends; Chapter 6 Making Your Own Way
- Reflecting and Adjusting Your SailsTaking stock; Contemplating your successes; Absorbing failures; Knowing your strengths, weaknesses, and happiness; Exercising your weaknesses; Matching passions and values; Establishing your own social media systems; Chapter 7 Knowing Your Social Media Tools; Strapping On Your Tool Belt; Aggregating information; Automating natively; Monitoring the social media landscape; Measuring results; Digging In to Your Tools; Choosing an angle; Improving your content quality; Tapping into the Big Five and Further; Maximizing: LinkedIn; Maximizing: Twitter
- Maximizing: YouTube
