Rao, R. M. (2011). Services marketing (2nd ed.). Dorling Kindersley.
Cita Chicago Style (17a ed.)Rao, Rama Mohana. Services Marketing. 2nd ed. New Delhi: Dorling Kindersley, 2011.
Cita MLA (9a ed.)Rao, Rama Mohana. Services Marketing. 2nd ed. Dorling Kindersley, 2011.
Precaución: Estas citas no son 100% exactas.