The Design Method A Philosophy and Process for Functional Visual Communication
Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In¿ The Design Method, ¿you’ll learn how to create quality design work...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Pearson Education
2013
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| Edición: | 1st edition |
| Colección: | Voices That Matter
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629544806719 |
| Sumario: | Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In¿ The Design Method, ¿you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB.¿ The Design Method ¿will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: Ways to conduct research and gain insight into your clients’ situations A process for establishing strategies and plans for your projects How to develop a cohesive concept and visual direction for each client/job An iterative approach to prototype, test, refine, and produce effective design Techniques for presenting and documenting creative work Tips for making your design studio operate efficiently and consistently |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (1 v.) : ill |
| ISBN: | 9780133438987 9780133438949 9780321928849 |
