The graphic design reference & specification book everything graphic designers need to know every day
The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beverly, MA :
Rockport Publishers
[2013]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629519806719 |
Tabla de Contenidos:
- Cover
- Title
- CONTENTS
- INTRODUCTION
- CHAPTER 1: MEASUREMENT CONVERSION CHARTS
- Millimeters, Points, and Picas to Inches
- Inch Decimals to Inch Fractions
- Conversion Formulas
- Metric to Imperial Equivalents
- CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS
- Copyright
- Public Domain
- Transferring Rights
- Creative Commons Licensing
- Tradmarks and Service Marks
- Legal Resources
- CHAPTER 3: PROOFREADING AND COPYWRITING
- Proofreaders' Symbols
- Footnotes
- Abbreviation Guide
- Hyphenation Guide
- Prime Marks and Quotation Marks Guide
- CHAPTER 4: IMAGING AND COLOR
- Image File Formatss
- Halftone Screens
- Tint Values for Halftone Screens
- Duotones
- Finding the Best Scanning Resolution
- Scaling an Image
- Standard Digital Image Sizes for Web
- Standard Ad Unit Guidelines
- CHAPTER 5: TYPE
- Type Basics and Terminology
- Categorizing Typefaces
- Serif and Sans Serif
- Measuring Type
- Type Guide
- Ways to Identify Typefaces
- Text Typefaces
- CHAPTER 6: NEW GRID DESIGN BASICS
- Types of Grids
- Anatomy of a Grid
- Working with Grids
- Typographic Unit Grids
- Composite Grids
- Modular Grids
- Hierarchical Grids
- CHAPTER 7: PAPER
- North American Sheet Sizes
- International, or ISO, Sheet Sizes
- Basis Weight Equivalents
- Grammage
- Caliper, Bulk, and PPI
- Basis Weight/Caliper Equivalents
- Finishes
- Grain
- Paper Estimator
- Paper Usage Guide
- CHAPTER 8: BINDINGS AND FOLDS
- Standard Binding Types
- Which Binding Method Works Best?
- Common Fold Styles
- Fold Basics
- Tolerances for Gatefolds, Barrel, or Roll Folds
- CHAPTER 9: ENVELOPES AND FOLDERS
- Envelope Construction
- Standard Envelope Styles and Sizes
- Window Size and Position
- International Envelope Sizes
- Printing Considerations for Envelopes
- Pocket Folder Styles.
- Printing Considerations for Pocket Folders
- CHAPTER 10: PACKAGING STYLES
- Tray-Style Cartons
- Basic Tube-Style Cartons
- Basic Closure Types
- Folders, Sleeves, and Other Types of Folding Cartons
- Set-up Boxes
- Common Styles of Stock Plastic Containers
- Paper Bags
- Plastic Bags
- CHAPTER 11: POSTAL STANDARDS
- General USPS Mail Classifications and Requirements
- Postcard Paper Stock Requirements
- Thickness Requirements for Flat Mail
- Rate Classifications and Delivery Time for Domestic Mail
- Package Standards for Mailing
- Extra USPS Services
- Mail Piece Design Expertise
- Postal Websites
- CHAPTER 12: BAR CODE STANDARDS
- General Standards for UPC Bar Codes
- Guide to Color-Correct Bar Coding
- Reflectance Values of Four-Color Combinations on Uncoated Stock
- QR Codes
- Generating and Reading QR Codes
- QR Content
- CHAPTER 13: PRINTING AND FINISHING
- General Guide to Printing Processes
- Trapping Tolerances
- Types of Offset Lithography
- Cutting and Trimming
- Finishing Techniques
- Offset Inks
- Varnishes and Protective Liquid Coatings
- Glossy versus Matte Finishes
- Proofing Methods
- CHAPTER 14: NEW GREENING GRAPHIC DESIGN
- The Shift Toward Sustainable Practice
- Sustainable Materials and Production for Print Design
- Sustainable Vocabulary
- Fiber Sourcing and Paper Production
- Chain of Custody
- Certifications
- Paper Production
- Recycled Paper
- Paper from Mixed Sources
- Tree-Free Paper
- Printing
- Guide to Environmentally Friendly Papers
- CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN
- User Experience (UX) Design
- User Interface Design
- CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS
- Creative Briefs Are Strategic Tools
- What's Included in a Design Criteria
- GLOSSARY
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S.
- T
- U
- V
- W
- RESOURCES AND RECOMMENDED READING
- PROCESS COLOR FINDER
- INDEX
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- ABOUT THE AUTHORS.
