Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design

Refining Design for Business Using analytics, marketing, and technology to inform customer-centric design

This book features over 60 detailed examples of A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama for America, Saks Fifth Avenue, T-Mobile, and The Washington Post. In this book, you will learn h...

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Detalles Bibliográficos
Otros Autores: Krypel, Michael, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Adobe Press 2014.
Edición:1st edition
Materias:
User-centered system design.
Web sites > Design > Economic aspects.
Internet marketing.
Human-computer interaction.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629518706719

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