The B corp handbook how to use business as a force for good
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business—led by well-known icons like Patagonia and Ben & Jerry’s as well as disruptive upstarts like Warby Parker and Etsy—recently covered by the New York Times, the Economist, the Wall Street...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oakland, California :
Berrett-Koehler Publishers
2014.
|
| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629491906719 |
Tabla de Contenidos:
- Cover
- Contents
- B Corps in Their Own Words
- Foreword
- Introduction
- A Note about Certified B Corporations and Benefit Corporations
- 1 Overview
- Using Business as a Force for Good Is Good for Business
- A Brief History: From and 1 to B Corps
- The Search for "What's Next?"
- B Corps: The Quick and Dirty
- Why B Corps Matter
- 2 Ten Benefits of Becoming a B Corp
- Typical Outcomes for You and Your Business
- Being Part of a Community of Leaders with Shared Values
- Attracting Talent and Engaging Employees
- Increasing Credibility and Building Trust
- Generating Press
- Benchmarking and Improving Performance
- Attracting Investors
- Protecting a Company's Mission for the Long Term
- Building Collective Voice
- Saving Money
- Leading a Global Movement
- 3 The B Impact Assessment
- How to Use Business as a Force for Good
- Good for Workers
- Quick Assessment of Worker Impact
- Reflections and Next Steps
- Good for the Community
- Quick Assessment of Community Impact
- Reflections and Next Steps
- Good for the Environment
- Quick Assessment of Environmental Impact
- Reflections and Next Steps
- Good for the Long Term
- Quick Assessment of Long-Term Impact
- Reflections and Next Steps
- Good to the Core
- Quick Assessment of Core Impact
- Reflections and Next Steps
- 4 The Quick Start Guide
- Getting Started
- Week 1: Get a Baseline
- Week 2: Engage Your Team
- Week 3: Create a Plan
- Week 4: Implement
- Week 5: Fine-Tune
- Week 6: Celebrate and Next Steps
- 5 Conclusion
- One Goal, Many Paths
- What Does Success for the B Corp Movement Look Like?
- Appendix: Certified B Corporations and Benefit Corporations
- Notes
- Resources: The B Corp Resource List
- Acknowledgments
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V.
- W
- Y
- Z
- Photo Credits
- About the Nonprofit Behind B Corps
- About the Author.
