Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertainment
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
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| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, New York :
McGraw-Hill
[2012]
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629486606719 |
| Summary: | From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (1 v.) : ill Available also in a print ed |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781280679421 9786613656353 9780071797030 |
