Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertainment
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629486606719 |
Tabla de Contenidos:
- Cover
- Copyright Page
- Dedication
- Contents
- INTRODUCTION
- Note for Business Readers
- Chapter 1: DAY ZERO:HOTELOWEEN
- Chapter 2: WEDNESDAY: PREVIEW
- Backing Into the Future
- Setup
- Welcome t o Comic-Con
- Chapter 3: THURSDAY: LIFTOFF
- Larger than Life: Superheroes and the Future of the Man of Tomorrow
- Camp Breaking Dawn and the Twilight of the Boys Club
- Strange Synergies: What Do Sitcoms, Buddy Cops, and Talking Dogs Have to Do with Comics?
- After Hours: The Twenty-First-Century Comics Publishing Business
- Chapter 4: FRIDAY: ESCAPE VELOCITY
- Hall H: Transmedia Overdrive
- Artists at the Circus: Are Alt.Comics Part of Pop Culture?
- The Future of Nostalgia: How Fans Co-create Their Media Experience
- After Hours: The Eisner Awards
- Chapter 5: SATURDAY: PEAK GEEK
- Gaming the System: Comics, Video Games, and the Mass Marketing of Geek Culture
- The Golden Age: Life in the Dealer's Room
- Casual Fans: Mic and Emily's Day
- After Hours: Trickster and the Backlash
- Chapter 6: SUNDAY: TO INFINITY AND BEYOND
- Storming the Gates: Comics in Schools, Libraries, and Museums
- Transcultural Transmedia: The New Global Face of Comics
- Digital Destiny: Atoms, Bits, and Dollars
- After Hours: Dead Dogs and Englishmen
- Chapter 7: JUST WAIT TILL NEXT YEAR
- Four Paths to the Future
- Endless Summer
- Ghost World
- Infinite Crisis
- Expanding Multiverse
- Strategies for Success
- ENDNOTES
- ACKNOWLEDGMENTS
- INDEX.
