Customers first dominate your market by winning them over where it counts the most
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of th...
| Autor Corporativo: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629472506719 |
Tabla de Contenidos:
- Intro
- Contents
- Foreword
- Part I: Introduction: Things Have Changed
- Chapter 1 What You Don't Know Can Hurt You
- Chapter 2 Companies Don't Build Brands, Customers Build Brands
- Part II: Modeling Defined
- Chapter 3 What Is Modeling?
- Chapter 4 What Is a Brand Model?
- Chapter 5 Brand Lovers
- Part III: Building Your Brand Model
- Chapter 6 Uncovering Your Brand's Core
- Chapter 7 Generating Insights and Discovering Meaning
- Chapter 8 Setting Your Brand Apart from the Competition
- Chapter 9 Your Brand's Vision
- Part IV: Deploying Your Model
- Chapter 10 Activating the Insights of Your Brand Model
- Chapter 11 Living the Model
- Chapter 12 Bringing It All Together: A Sample Brand Model
- Index.
