How to set up & run a fashion label
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing
2012.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629463006719 |
Tabla de Contenidos:
- How to Set Up & Run a Fashion Label; Contents; Introduction: Find Your Way; Chapter 1: Introduction to the Fashion Industry; Case Study: Noir; Chapter 2: Be Your Own Boss; Case Study: Yasmin Kianfar; Chapter 3: Business Legal Structure; Case Study: Knomo; Chapter 4: What's in a Name?; Case Study: Ed Hardy; Chapter 5: Working from Home v Setting Up a Studio; Case Study: no added sugar; Chapter 6: Jack-of-All-Trades?; Case Study: Gil Carvalho; Chapter 7: Know Your Market; Case Study: Anne Fontaine; Chapter 8: Understanding Trends; Case Study: Schumacher; Chapter 9: Product and Image
- Case Study: OdelChapter 10: Getting it Made; Case Study: Christopher Raeburn; Chapter 11: Selling Your Collection; Case Study: Karen Walker; Chapter 12: Get Your Message Out; Case Study: Soulland; Chapter 13: Finance; Case Study: Caroline Charles; Suggested Reading and Resources; Glossary; Index; Picture Credits and Acknowledgments
