Making innovation work : how to manage it, measure it, and profit from it

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and b...

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Detalles Bibliográficos
Otros Autores: Davila, Tony Author (author), Epstein, Marc J Contributor (contributor), Shelton, Robert D Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] FT Press 2013
Edición:Updated ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629450506719
Tabla de Contenidos:
  • Driving success : how you innovate determines what you innovate
  • Mapping innovation : what is innovation and how do you leverage it?
  • Choosing your destiny : how to design a winning innovation strategy
  • Organizing for innovation : how to structure a company for innovation
  • Management systems : designing the process of innovation
  • Illuminating the pathway : how to measure innovation
  • Rewarding innovation : how to design incentives to support innovation
  • Learning innovation : how do organizations become better at innovating?
  • Cultivating innovation : how to design a winning culture
  • Conclusion : applying the innovation rules to your organization.