Making innovation work : how to manage it, measure it, and profit from it

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and b...

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Detalles Bibliográficos
Otros Autores: Davila, Tony Author (author), Epstein, Marc J Contributor (contributor), Shelton, Robert D Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] FT Press 2013
Edición:Updated ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629450506719

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