Digital marketing analytics : making sense of consumer data in a digital world
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Que
2013
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629439106719 |
Table of Contents:
- Understanding the digital media landscape
- Understanding digital analytics concepts
- Picking the tools of the trade
- Tools : social media listening
- Tools : search analytics
- Tools : audience analysis
- Tools : content analysis
- Tools : engagement analysis
- Understanding digital influence
- Developing your social media listening program
- How to use listening to inform marketing programs
- Using online data to anticipate a crisis
- Improving customer service
- Launching a new product
- Formulating your research plan
- Making reports easy to understand and communicate
- Search analysis
- ROI = return on investment
- Creating the best-practice measurement scorecard
- Mobile analytics : how mobile is different than other digital channels
- Social CRM
- The future of digital data : business intelligence.
