Advertisers at work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Bran...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, Calif. :
Apress
2012.
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| Edición: | 1st ed. 2012. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629438706719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; About the Author; Acknowledgments; Introduction; CHAPTER 1 Chris Raih; CHAPTER 2 Kristen Cavallo; CHAPTER 3 Luke Sullivan; CHAPTER 4 Mike Hughes; CHAPTER 5 Susan Credle; CHAPTER 6 Marshall Ross; CHAPTER 7 Edward Boches; CHAPTER 8 Doug Fidoten; CHAPTER 9 David Oakley; CHAPTER 10 Anne Bologna; CHAPTER 11 Jayanta Jenkins; CHAPTER 12 Eric Kallman; CHAPTER 13 Craig Allen; CHAPTER 14 Ryan O'Hara Theisen and Jonathan Rosen; CHAPTER 15 John Zhao; CHAPTER 16 Ellen Steinberg Jim Russell; I Index
