Behind every good decision how anyone can use business analytics to turn data into profitable insight

There is a costly misconception in business today-that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good De...

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Bibliographic Details
Other Authors: Jain, Piyanka, author (author), Sharma, Puneet, author (editor), ayaraman, Lakshmi, editor
Format: eBook
Language:Inglés
Published: New York : American Management Association 2015.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629436506719
Description
Summary:There is a costly misconception in business today-that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process
Item Description:Includes index.
Physical Description:1 online resource (276 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781400231041
9780814449226