Targeted how technology is revolutionizing advertising and the way companies reach consumers
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM
2015.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629427806719 |
| Summary: | Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes-examin |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (233 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814449011 |
