Targeted how technology is revolutionizing advertising and the way companies reach consumers

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest...

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Detalles Bibliográficos
Otros Autores: Smith, Mike, 1966- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM 2015.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629427806719

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