Hello, my name is awesome how to create brand names that stick
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how an...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco :
Berrett-Koehler Publishers, Inc
[2014]
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| Edition: | 1st ed |
| Series: | BK business book.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629419206719 |
| Summary: | Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (x, 98 pages) : illustrations |
| ISBN: | 9781626561878 9781626561885 |
