APA (7th ed.) Citation

Venkatesan, R., Farris, P., & Wilcox, R. (2014). Cutting-edge marketing analytics: Real world cases and data sets for hands on learning (1st edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Venkatesan, Rajkumar, Paul Farris, and Ronald Wilcox. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. 1st edition. Upper Saddle River, N.J.: Pearson Education, 2014.

MLA (9th ed.) Citation

Venkatesan, Rajkumar, et al. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. 1st edition. Pearson Education, 2014.