Designing and conducting survey research a comprehensive guide
"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass
2014.
|
| Edición: | 4th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629401306719 |
Tabla de Contenidos:
- Designing and Conducting Survey Research: A Comprehensive Guide; Copyright; Contents; Figures, Tables, Exhibits, and Worksheets; Figures; Tables; Exhibits; Worksheets; Preface; Audience; Overview of the Contents; The Authors; Part One: Developing and Administering Questionnaires; Chapter One: An Overview of the Sample Survey Process; Gathering Information through Research; Advantages of Sample Survey Research; Types of Sample Survey Research; Mail-Out Surveys; Web-Based Surveys; The Telephone Survey; In-Person Interviews; Intercept Surveys; Stages of the Survey Research Process
- Stage 1: Identifying the Focus of the Study and Method of ResearchStage 2: Determining the Research Schedule and Budget; Stage 3: Establishing an Information Base; Stage 4: Determining the Sampling Frame; Stage 5: Determining the Sample Size and Sample Selection Procedures; Stage 6: Designing the Survey Instrument; Stage 7: Pretesting the Survey Instrument; Stage 8: Selecting and Training Interviewers; Stage 9: Implementing the Survey; Stage 10: Coding the Completed Questionnaires and Computerizing the Data; Stage 11: Analyzing the Data and Preparing the Final Report
- Monitoring and Supervision of the Interview ProcessEthical Considerations in Survey Research; Conclusion; Notes; Chapter Two: Designing Effective Questionnaires; Introducing the Study; Sequence of Questions; Introductory Questions; Sensitive Questions; Related Questions; Logical Sequence; Filter or Screening Questions; Reliability Checks; Question Format: Open-Ended or Closed-Ended; Advantages of Closed-Ended Questions; Disadvantages of Closed-Ended Questions; Using Open-Ended Questions; Follow-Up Open-Ended Questions; Open-Ended Venting Questions; Questionnaire Length
- Editing the Completed QuestionnaireNotes; Chapter Three: Developing Survey Questions; Guidelines for Phrasing Questions; Level of Wording; Ambiguous Words and Phrases; Confusingly Phrased Questions; Double-Barreled Questions; Manipulative Information; Inappropriate Emphasis; Emotional Words and Phrases; Levels of Measurement; Nominal Scale; Ordinal Scale; Interval Scale; Formatting of Questions; Basic Response Category Format; Number of Alternative Responses; Structure of Ordinal Categories Containing Interval Scale Variables; Order of Response Alternatives; Multiple Responses
- Scaled ResponsesChapter Four: Using Focus Groups in the Survey Research Process; Uses of Focus Groups; Planning Focus Groups; Identifying the Critical Characteristics of Participants; Establishing the Number of Focus Groups; Choosing an Appropriate Facility; Determining the Necessity for Financial Inducements; Scheduling the Focus Groups; Recruiting Focus Group Participants; Implementing the Focus Group Sessions; Preparing for the Focus Group; Conducting the Focus Group; Part Two: Ensuring Scientific Accuracy; Chapter Five: Descriptive Statistics: Measures of Central Tendency and Dispersion
- Measures of Central Tendency
