The business of media distribution monetizing film, TV, and video content in an online world
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experi...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Focal Press
2014.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629393506719 |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Acknowledgments; 1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks; Introduction; Market Opportunity and Segmenting the Market; Defining Studios by Their Distribution Infrastructure; What Does Distribution Really Mean?; Range of Activities-Distribution Encompasses Many Markets; Relative Size of Distribution Revenue Streams; Overhead; Pipeline; Need for Control; Joint Ventures; Demise of Historic Joint Ventures; Branding and Scale Needs: Online Giving Rise to a New Era of Joint Ventures?
- Studios as Defined by Range of ProductQuantity; Range of Labels and Relationships; Pipeline and Portfolio; Brand Creation versus Brand Extension; Windows and Film Ultimates: Life-Cycle Management of Intellectual Property Assets; Film: Primary Distribution Windows; Film Revenue Cycle; Shifting Windows; Television: Channels Defined by Range and Quantity of Product Plus Reach and Specialization; Defining Networks by Product, Reach, and Range of Budgets; Product Portfolio Strategy: Brand Extension versus Brand Creation; Television Windows and Life-Cycle Revenues
- Internet and Other Digital Access Points2 Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea; The Development Process; Development in Stages; Development in the Context of Distribution; Is Online Different?; Development Guidelines; Development Costs; Optioning Properties; Efficiency of Options; Marketing Ideas (aka Pitching); Rhythm of the Story, Walk Me Through the Story; Toy Story as an Example; Protecting Content: Copyright, Piracy, and Related Issues; Copyright; Streaming Live TV-the Threat of Enabling Cord-Cutting; Trademarks
- Piracy and Fighting Illegal Copying and Downloads3 Financing Production: Studios and Networks as Venture Capitalists; Overview; Principal Methods of Financing Films; Principal Methods of Financing Online Production; Variety of Financing Methods as a Response to Difficulty and Risks in Predicting Success of Experience Goods; Challenge Exacerbated in Selecting which Product to Produce; Studio Financing; Classic Production-Financing-Distribution Deal; Studio Financing of Production Slate; Studio Coproductions; Independent Financing; Foreign Pre-Sales; Ancillary Advances; Negative Pickups
- Third-Party Credit-Banks, Angels, and a Mix of Private EquityCrowdsourcing; Leveraging Production with International Coproduction Financing-the Wachowskis' Experiment with Cloud Atlas; Rent-a-Distributor: When a Producer Rises to Studio-Like Clout; Reduced Distribution Fees are Key to the Deal; Funding Ensures Tapping into 100 Percent of Revenue Streams; Television: How and Why Does it Differ?; Network, Cable, and Pay TV Financing; Deficit and Risk Continuum; TV and Online's Relatively Lower-Risk Profile; The Wrinkles of Coproduction
- Case A: A Party Invests in Production in Return for an Equity Stake
