The power of mobile banking how to profit from the revolution in retail financial services
"Two disruptions of absolutely unimaginable scale are radically and totally transforming retail banking: (1) a worldwide convergence of financial services, telecom, retail, healthcare and media and (2) the chaotic mash-up of multiple emerging phenomena including nanotechnology, big data analyti...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2014.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629389406719 |
Tabla de Contenidos:
- The Power of Mobile Banking; Contents; Foreword; Preface; Acknowledgments; CHAPTER 1 The Power and Potential of Mobile Banking; Why I Wrote This Book; Think Behavior, Not Technology; Why Mobile Banking, and Why Now?; Sanity Checks; Looking at the Opportunities and Challenges; Time to Rock the Boat; Focusing on the Customer Experience; New Models for Charity; Is That a Bank in Your Pocket, or Are You Just Happy to See Me?; Evolution or Revolution?; Why Innovation Is Foundational; Notes; CHAPTER 2 How Did We Get Here?; A Rich History, with Lots of Luggage; Is Mobile Banking a Real Trend?
- It's All about LocationHow Free Is Free?; M-Payments; Creating the Future of Mobile Banking; Notes; CHAPTER 3 Welcome to Generation M; "See and Hear" Replacing "Touch and Smell"; Taking the Friction Out; Mobile Operators and Banking; Mobile Banks; Artifacts for a New Age of Banking; Note; CHAPTER 4 Less Cash, More Sales, Fewer Hassles; Soon, Everyone Will Accept Credit Cards; Following the Path to Acceptance; CHAPTER 5 Readiness Steps; Making It Real and Taking Your Show on the Road; Channel Discipline; Treating Different Channels Differently; Develop a Customer Strategy
- Open Up Your App StoreBanks Aren't Your Only Competitors; API-ifying Your Bank; Remind Me, Why Are We Doing This?; Notes; CHAPTER 6 Prepaid Cards; A Step in the Right Direction; Financial Inclusion; The Present and Future of Prepaid; Business Takes Prepaid Seriously; ATMs and Prepaid Cards; Interview with Todd Nuttall; Building Trust with Customers; Over the Horizon; Notes; CHAPTER 7 Risks, Problems, and Headaches; Know What You're Getting Into; Don't Restrict Finance to the Desktop; Forty Years in the Desert?; Mobile Apps Are Not Manufactured; Think Globally, Act Locally
- The Role of the CIO in Mobile BankingNotes; CHAPTER 8 Mobile Everything; The Doctor Will See You Now ...; What's the Business Model?; Aligning Technology with Plan Incentives; Evolving Interfaces; A Practical Framework for Patient Self-Management; Improving Health Care, One Atom at a Time; Mobile and Cities of the Future; Notes; CONCLUSION; Mobile Is the New Normal; Net Takeaways; Recommended Reading; About the Author; Meet Our Expert Sources; Index
