Marketing and branding : the Indian scenario

Marketing and Branding – The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third wit...

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Detalles Bibliográficos
Otros Autores: Ramesh Kumar, S Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] Dorling Kindersley India 2007
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629370006719

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