The new business road test : what entrepreneurs and executives should do before writing a business plan
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’...
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
Pearson
2013.
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Edición: | 4th edition |
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Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629364206719 |