The new business road test : what entrepreneurs and executives should do before writing a business plan

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’...

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Detalles Bibliográficos
Otros Autores: Mullins, John W. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] : Pearson 2013.
Edición:4th edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629364206719

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