Html5 advertising
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and d...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Berkeley] :
Apress
c2013.
|
| Edición: | 1st ed. 2013. |
| Colección: | The expert's voice in Web development HTML5 advertising
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629362906719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Dedication Page; Contents at a Glance; Table of Contents; Foreword; About the Author; About the Technical Reviewer; Acknowledgments; Introduction; CHAPTER 1 The Campaign Process; Digital Strategy; Media Buying; Publisher Web Sites; Web Portals; Ad Networks; Video Players; The Media Buyer; Publisher Inventory; CPM and Roadblocks; Real-Time Bidding; Publisher Specs; Ad Sizes; Responsive Design; IAB; IAB Guidelines for Specs and Sizes; Creative; Creative Development and Design; Brand Time vs. Direct Response; Storytelling; Creative LCD; Ad Serving; Tracking
- Third-Party TrackingOptimization; Tags; Quality Assurance; Campaign Launch; Analytics and Reporting; Payment; Targeting Audiences-a Smarter Future; Privacy; Cookies; Publisher-Passed Data; PII; What's Next for Privacy?; Terminology Review; Summary; CHAPTER 2 Evolution of Advertising Technology; Early Web and HTML; Advertising with HTML; Pop-up Ads and Subsequent Evolution; Rich Media; Tracking and Measurement; Flash; Flash Player Ubiquity; Flash Player Video; Advertising with Flash; HTML5; Why HTML5?; HTML5 Adoption; HTML5 Video; HTML5 vs. Flash on Mobile; Evolving Advertising on Mobile
- Transition to HTML5IAB Enhancements and SDK Providers; Development Tools; HTML5 Business; Apple; iAD; Google; AdMob; Adobe; Apps for Developers; Mozilla; Microsoft; Sencha; RIM; Opera; Others; What's Next?; Terminology Review; Summary; CHAPTER 3 Advertising with Web Standards; HTML5 Advertising; Using ; New Ad Container Options: and ; Data Attribute; HTML5 Considerations; Safe iFrames; Advertising with CSS3; At-Rules; Vendor Prefixes; Media Queries; Selectors; Pseudo Classes; Pseudo Elements; CSS Preprocessors; SASS; LESS; HAML; Advertising with JavaScript; Minify; Async
- DeferrequestAnimationFrame; XML; JSON; JavaScript Libraries; jQuery; JavaScript Compilers; Polyfills; Browser Extensions; Debugging; Advertising Best Practices; Borders; Tracking; Click Tags; File Size; Asset Delivery; Element Names; Same In-Same Out Rule; Mobile; Images vs. Icons; Site Events; Define Your Reach; Summary; CHAPTER 4 Using Canvas, SVG, and Web Fonts; Canvas; Illustrator to Canvas; Flash to Canvas; CreateJS; EaselJS; Other JavaScript Libraries; KinectJS; ProcessingJS; Canvas Examples; Lines; Shapes; Gradients; Images; Events; Saving; Animations; Advanced Canvas
- Canvas Browser SupportAnimated Gifs; Canvas in Advertising; SVG; RaphaëlJS; SMIL; Canvas and SVG; SVG in Advertising; Web Fonts; WOFF; TrueType Fonts; Embedded OpenType; Using SVG with Fonts; Font Squirrel; Web Font Licensing; Web Fonts in Advertising; Summary; CHAPTER 5 Animations and Presentations; Browser Support; CSS3 Animations; Vendor Prefixes; Going Prefixless; JavaScript Animation vs. CSS3 Animation; requestAnimationFrame, setInterval, and setTimeout?; CSS3 vs. Flash; CSS3 Presentations and Style; Box Shadows; Multiple Backgrounds; Text Shadows; Border Radius; Gradients; Transitions
- CSS3 Transforms
