McDonald, K. (2011). How to market to people not like you: "know it or blow it" rules for reaching diverse customers (1st edition.). John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationMcDonald, Kelly. How to Market to People Not like You: "Know It or Blow It" Rules for Reaching Diverse Customers. 1st edition. Hoboken, New Jersey: John Wiley & Sons, Inc, 2011.
MLA (9th ed.) CitationMcDonald, Kelly. How to Market to People Not like You: "Know It or Blow It" Rules for Reaching Diverse Customers. 1st edition. John Wiley & Sons, Inc, 2011.
Warning: These citations may not always be 100% accurate.
