Chasing the monster idea the marketer's almanac for predicting idea epicness
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasi...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons Incorporated
[2011]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629346706719 |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Dedication; Rule of The Proverbial Thumb; "I have an idea"; Chapter 1: Does it evoke an emotional response?; Chapter 2: Does it create an experience?; Chapter 3: Does it entertain?; Chapter 4: Is it novel?; Chapter 5: Is it authentic?; Chapter 6: Does it tell a story?; Chapter 7: Does it scare you?; The Aftermath; Acknowledgments; Notes; Index
