APA (7th ed.) Citation

Mumaw, S. (2011). Chasing the monster idea: The marketer's almanac for predicting idea epicness (1st edition.). John Wiley & Sons Incorporated.

Chicago Style (17th ed.) Citation

Mumaw, Stefan. Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness. 1st edition. Hoboken, New Jersey: John Wiley & Sons Incorporated, 2011.

MLA (9th ed.) Citation

Mumaw, Stefan. Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness. 1st edition. John Wiley & Sons Incorporated, 2011.